It is almost time, final testing has begun. Memfy is coming to an Android phone near you (hopefully the one in your pocket) very soon….
It has been a long, painstaking journey but I’m proud of what I look at, I am proud to have led the design, development and soon, the deployment of this beautiful app made with you, the user, in mind at every turn.
I say beautiful because it is just that. Memfy is the app for you to log, track and look back on your life’s memories. No longer will you need to toil through a boring diary, in physical form, or a digital diary that looks just like the old book-type ones, just on a phone or tablet. Memfy is a new kind of journaling experience. It combines the essence, the emotion of nostalgia with the kind of design-focused mobile experience today’s world demands. It is not just a digital reincarnation of your old ‘dear diary’ notebook – in fact it looks nothing like a traditional diary.
The question here wasn’t “how do I turn a diary into an app?”, we asked ourselves the much deeper question of “how do I want to record my memories?”. A timeline, privacy tools, options to log memfies as the full date (dd-mm-yy) or just mm-yy or even just yy. Perfect for those “I know that happened in 1999, but was it February or April?” moments.
In today’s world, we share everything in many different ways. Humans are innately social creatures – we like being social, we like sharing with others. But at the same time, a part of us is pulling back inwards. We may have a need to be social, but we also have a need to be private. And whilst we have a million apps fulfilling our social desires, we do not have our privacy needs, our need to have an intimate environment fulfilled in the same way in our digital world.
When it comes to our memories, the memorable moments of our lives that have and continue to shape us – these are fundamentally private. Sure, there will be moments that we want to share with the world, but there are many, many more that we’d like to have the ability to recall but wouldn’t dream of sharing with more than one or two people, if at all. This need, this desire isn’t being fulfilled and so we tend to forget these moments, or worse still ignore their impact on our lives.
Memfy changes all that. And very soon, Android users will be able to see and use it for themselves. For those on iOS, don’t worry. We’re working hard to bring a version to the App Store for you soon too.
android, diary, journal, Memfy app,